Landing page is a tool that can support your business and product marketing efforts. You just show your clients what they should do, very precisely. To make it as easy as possible, they can’t be distracted by other information. And this is a job for a great landing page.
It could be said that a landing page is a small piece of your company's reality you want to show the world. It is most often used in sales, marketing or even recruitment campaigns. We do not encourage users to discover information or explore the possibilities of our website. We only give specific information, along with a specific call to action.
However, for a landing page to serve its purpose, you need to strategically approach its preparation. First, it is worth thinking about:
As in a complex website, the graphic layer is also of great importance. It is worth remembering not to overwhelm the user with excessive animations or other distractions. This, in turn, distracts their attention from the action, which we care about and expect from them. In this text we wrote about how to prepare a good project in cooperation with a designer prepared by our lead designer.
Once we have everything prepared with content and graphics, it's also worth considering what our CTA (call to action) will look like. What action will we want to evoke in users? More often you can meet two formulas: either it is a form to leave the data to receive some interesting file (e.g. video, ebook, etc.) , or it's a direct CTA referring to a specific action: e.g. making an appointment or a purchase at a shop.
A few rules about the CTA itself:
One last point that clients usually ask us before starting work on a landing page: how long should the text be? There is no simple rule here, as it all depends on what the page is about. If the product presented is complex and some educational work needs to be done, the landing will be more extensive in terms of content.
A few rules about the content:
As you can see, at first glance, a landing page may seem like a simple thing to do. However, in order for it to fulfil its goals, support business and branding goals, it should be well thought-out. And perfectly executed. That's what we do at Devspire. Check us out.